What is ‘Pura Vida’? How to Embrace the Costa Rican Lifestyle
Photo by @georginajeremiah (Instagram) It’s 6pm and you’re sitting out on the veranda sipping on a glass of red wine after a relaxed day of sunbathing and shopping at the local organic market. “Ahh… pura vida,” you sigh, with a feeling of contentment that you haven’t felt in a very long time. Spanish for “pure life” and Costa Rica’s official slogan, the phrase pura vida has become ubiquitous in Costa Rican culture since it was popularized by a Mexican movie in 1956. In the Costa Rican lifestyle, pura vida can be anything from a greeting to the acceptance that things…










